Categories

Best High Street Deployment 

Best Overall Retail Experience

Best QSR or Bar Deployment 

Best Building Install

The judges are looking for the best digital signage deployments in and around retail (which includes banking) – likely finalists will have made use of customer messaging, advertising, menu boards, queue management, point of sale, window displays or a combination thereof

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The judges are looking for the best overall retail experience created within a digital out of home framework. Likely finalists will demonstrate a comfortable yet forward looking retail environment, making the most that digital signage technology has to offer.

The judges are looking for the best digital signage deployment in the food, drink or leisure industry – likely finalists will have made use of background music, digital menu boards, customer messaging, point of sale or a combination thereof

The judges are looking for the best building-based digital signage installations. This category includes stadia, building projections, corporate communication networks, as well as deployments that may have been made in entrance halls, atriums, reception areas, call centres, hotel lobbies and casinos.

Best Mall or Shopping Centre

Best Street Furniture 

Most Innovative Use of Technology

Best Transport Install or Campaign

The judges are looking for the best Digital Poster or Street Furniture implementation, either indoors or outdoors – likely finalists will have been deployed in shopping malls, airports, other transportation hubs or in a moving vehicle

The judges are looking for the most innovative use of technology coupled with outstanding creativity that digital signage and/or digital out of home can offer.

The judges are looking for the best digital signage installation in a transport hub or the best creative or DOOH campaign in the transport sector. This category includes airports, railway stations, bus stations as well as trains, planes and automobiles (okay ‘taxis and ‘buses’) but also includes deployments that may have been made in-vehicle and at the transport hub itself.

Best Experiential Campaign

Best Interactive / Use of Social Media Deployment

Best Digital Out of Home Campaign

Best Original Digital Billboard

The judges are looking for outstanding creativity using the best combination of experiential and digital out of home.  Likely finalists will have demonstrated a unique, inspiring campaign where a brand got its message across in a fun, creative manner.

The judges are looking for the most creative use of social media or other form of interaction in an vertical sector. Likely finalists will demonstrate a unique, inspiring use of technology to connect the consumer with the brand.

The judges are looking for outstanding creativity using the best that digital out of home has to offer – likely finalists will demonstrate a unique, inspiring advertising campaign where brands were allowed to fully engage with customers

The judges are looking for the most original and innovative digital billboard (these do not necessarily need to be roadside).  Finalists will be judged on design, content and technical capability.