Best High Street Deployment
Best Overall Retail Experience
Best QSR or Bar Deployment
Best Building Install
The judges are looking for the best digital signage deployments in and around retail (which includes banking) – likely finalists will have made use of customer messaging, advertising, menu boards, queue management, point of sale, window displays or a combination thereof
The judges are looking for the best overall retail experience created within a digital out of home framework. Likely finalists will demonstrate a comfortable yet forward looking retail environment, making the most that digital signage technology has to offer.
The judges are looking for the best digital signage deployment in the food, drink or leisure industry – likely finalists will have made use of background music, digital menu boards, customer messaging, point of sale or a combination thereof
The judges are looking for the best building-based digital signage installations. This category includes stadia, building projections, corporate communication networks, as well as deployments that may have been made in entrance halls, atriums, reception areas, call centres, hotel lobbies and casinos.
Best Mall or Shopping Centre
Best Street Furniture
Most Innovative Use of Technology
Best Transport Install or Campaign
The judges are looking for the best digital signage installations in a Shopping Centre or Mall. This category includes street furniture, building projections, advertising based networks, as well as deployments that may have been made in and around the Shopping Centre itself.
Likely finalists will have demonstrated a deployment that works in conjunction with the building’s architecture and design.
The judges are looking for the best Digital Poster or Street Furniture implementation, either indoors or outdoors – likely finalists will have been deployed in shopping malls, airports, other transportation hubs or in a moving vehicle
The judges are looking for the most innovative use of technology coupled with outstanding creativity that digital signage and/or digital out of home can offer.
The judges are looking for the best digital signage installation in a transport hub or the best creative or DOOH campaign in the transport sector. This category includes airports, railway stations, bus stations as well as trains, planes and automobiles (okay ‘taxis and ‘buses’) but also includes deployments that may have been made in-vehicle and at the transport hub itself.
Best Experiential Campaign
Best Interactive / Use of Social Media Deployment
Best Digital Out of Home Campaign
Best Original Digital Billboard
The judges are looking for outstanding creativity using the best combination of experiential and digital out of home. Likely finalists will have demonstrated a unique, inspiring campaign where a brand got its message across in a fun, creative manner.
The judges are looking for the most creative use of social media or other form of interaction in an vertical sector. Likely finalists will demonstrate a unique, inspiring use of technology to connect the consumer with the brand.
The judges are looking for outstanding creativity using the best that digital out of home has to offer – likely finalists will demonstrate a unique, inspiring advertising campaign where brands were allowed to fully engage with customers
The judges are looking for the most original and innovative digital billboard (these do not necessarily need to be roadside). Finalists will be judged on design, content and technical capability.